Cruwelf is an American clothing brand that pays homage to the world of 90’s/00’s Hip Hop and Wrestling like no other. Cru’s T-shirts, shorts and caps have featured graphics of iconic characters such as Stone Cold Steve Austin, Mankind and Shawn Micheals, along with notable rappers such as the incarcerated Max B, Swishahouse circa Mike Jones, Three 6 Mafia’s Project Pat and Miami rap scene luminaries, SpaceGhostPurrp and Trick Daddy.
Championed by the late ASAP Yam$, the brand dubbed “Cru” has been supported by young creatives, models and entertainers such as Aston Matthews, Joey Fatts, Bodega Bamz, London Zhiloh, Asia Dee and Tyler Grosso, all of who have modeled various pieces from Cru’s collections. Cruwelf is a great example of a street wear start-up that seeks to replace popular labels such as Supreme and BAPE as a go-to brand for a new generation of kids who express themselves through their clothing and personal style.
The latest ‘JFK’ collection will release online this coming Friday, view the collection below: