Apex Jai is a young designer from London, UK, who is currently studying for his A-Levels. In the midst of his studies, he has even created his own brand of caps [NOTHING] with a design which is the epitome of keeping it simple and solid, recognisable with it’s 7 capital letters in between 2 brackets, his initial limited release of (black) caps sold out and went on to be worn by rising UK rapper, Bonkaz, who wore a black [NOTHING] cap in the video to his latest single “We Run The Block”. Jai also collaborated with fellow London designer Ryan Hawaii to put on a one off pop up store, an event that not only created a roadblock but saw Skepta make an appearance in support of the young UK designers. Upon the latest release of caps (Stone, Forrest Green & original Black) within minutes the caps had sold out, not only has Jai used effective social marketing to promote his brand of caps but he has tapped into the energy of youth culture to spearhead a creative movement called ‘APEX’ which consists of young designers, stylists, models, MC’s & producers. APEX most notably could be seen mobbing out on stage with A$AP Mob (Harlem, NYC) at last year’s Redbull Culture Clash. Check out the caps below and be on the look out for the next release of these rare caps.

[NOTHING] CAPSTwitter: @apexjai | IG: @jaieleven



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